Candy Crush Saga was launched in the second quarter of 2012 on Facebook, and the fourth quarter of 2012 on mobile.Ĭandy Crush Soda Saga is the next iteration in the Candy Crush franchise, set in the world of the Candy Kingdom. In December 2013, Candy Crush Saga was expanded to include “Dreamworld,” a parallel world of levels with a magical twist available to players who have reached level 50. For example, there are levels where the objective is to clear the board of jellies, levels where the objective is to bring different ingredients to the bottom of the screen and timed levels where the objective is to reach a minimum score before the clock counts down. Players progress through a colourful candy world with over 500 levels, each offering a different puzzle challenge. By January 2014, it had over 150 monthly users.Ĭandy Crush Saga is a switcher game in which players match candies in combinations of three or more to win points and defeat obstacles. It had over 45 million monthly users in March 2013. In January 2013, it became the number 1 played game on Facebook. The game was downloaded over 10 million times in its first month. Following its success on Facebook, King launched Candy Crush Saga on mobile (iOS and Android) in November 2012. It launched on Facebook in April 2012 and quickly gained popularity. King's most popular game is Candy Crush Saga, which was launched on King's website in March 2011. In 2013, it spent $110.5 million on research and development, roughly 6 percent of sales. The company has 665 employees and parcels development out to small, autonomous teams of designers working with a "startup" mentality. Founding partner Melvyn Morris serves as chairman. King is led by Riccardo Zacconi, who has served in that role since co-founding the company in 2003. King has game studios in Stockholm, Bucharest, Malmö, London, Barcelona, Berlin and Singapore along with offices in San Francisco, Malta, Seoul, Tokyo and Shanghai. They believe all of these elements in combination have made their games a great part of their players’ daily entertainment. They also build on a unique and passionate company culture predicated on collaboration, humility and respect. Social features are incorporated in their games and enhance the player experience. Their games are available for free, while players can purchase virtual items priced relative to the entertainment value they provide. For them, this is encapsulated in the idea of bitesize entertainment. Their games are also synchronized across platforms, allowing players to switch seamlessly between devices and platforms and continue their game wherever they left off, so they can play anywhere, any time and on any device. Their games are easy to learn and challenging to master, allowing people to play for a moment, then move on with their day and pick up their game later. King designs casual games with a broad appeal. King develops games for the web, for mobile (both iOS and Android), and for Facebook. King, formerly known as, is a casual-social game company, and the largest game developer on Facebook.
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